Go Vegan or Die

Exposing the Big Game

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On the tip of one my K2 Apache Outlaw skis is a sticker of a skull and crossbones with the shocking statement, “Go Vegan or Die.” That sentiment might seem mean-spirited unless taken as fair warning about the very real health risks associated with eating meat—such as the greatly increased risk of cancer.

Like the anti-smoking campaign slogan, “Quit Smoking or Die,” “Go Vegan or Die” is simply good advice for people seeking longevity. (Stone-age meat-eaters seldom lived past 30, after all.)

There’s also a less-charitable motive for the slogan on the sticker. Anybody who has been the victim of thoughtless mockery from a meat-eater for the selfless act of eschewing animal flesh would be tempted to use the slogan, “Go Vegan or Die,” as would anyone frustrated by the results of their futile attempts to help others see that animal slaughter is cruelty and humans can live quite happily on…

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